"Foreman hut", now with Coke aside, in Bucharest

Probably no one is taking note of the usual cross-marketing combination of forces, on the streets of a city. On one side, the perennial and omnipresent Coke, on the other side, the banner. The business? Something about fast food. Where there is an innovation: now the simple fast 'cheap' food of Bucharest is enriched with the "foreman" positioning of the business. So, a chef which eventually cannot be invoked to serve you street burgers, is now replaced with the "foreman" figure. Which anyway is no foreman at all. But the ingeniosity of marking a unique-selling-point, produces wonders in the market, in Bucharest. Cultural wonders.