Probably no one is taking note of the usual cross-marketing combination
of forces, on the streets of a city. On one side, the perennial and omnipresent Coke, on the other
side, the banner. The business? Something about fast food. Where there
is an innovation: now the simple fast 'cheap' food of Bucharest is
enriched with the "foreman" positioning of the business. So, a chef
which eventually cannot be invoked to serve you street burgers, is now
replaced with the "foreman" figure. Which anyway is no foreman at all.
But the ingeniosity of marking a unique-selling-point, produces wonders
in the market, in Bucharest. Cultural wonders.
